The Expedia, Inc. network offers tourism board and convention and visitors bureau (CVB) partners an unrivaled opportunity to reach millions of travelers. Our sites are designed to help travelers research and choose the best destination for their trip—giving you the perfect chance to showcase your destination and influence the decision process.

Whether that’s travelers coming from key feeder markets, visitors researching surrounding destinations or people who aren’t sure where they want to go, we have a solution for you. Your dedicated account manager will help you choose the best targeting and placement options.

Key marketing opportunities, placements, and targeting capabilities for tourism board partners:

• Integrate your campaigns with the Expedia network’s own marketing calendar: Leverage the exposure we give destinations throughout the year by highlighting your destination.
• Become a featured destination: Reach out to travelers with editorial-style placements designed to inform and inspire.
• Participate in a coupon offer: Offer a coupon incentive to travelers, to be redeemed during the booking process. Your account manager will help track and report the redemption rates.  

Examples of targeting options:

• Target by originination (key feeder market or drive market)
• Target by destination
• Target by theme or store (Expedia.com only)
• E-mail messaging: Expedia, Hotwire, and Hotels have millions of e-mail subscribers eager to receive the latest travel info, tips and of course, great deals! You can include your message in several e-mail products.
• See more targeting.

Your campaign elements point to one of the following:

• Jump page: All placements and e-mail links take the customer to a centralized information page. This page, designed to inspire the traveler, is built by our creative team with input and images from you. It’s your chance to showcase your destination. Jump pages include a dedicated booking tool for your destination to help customers make their purchase.
• Microsite (Expedia.com only): For destinations that need more than one page to showcase their sights, attractions, and activities, we offer a multi-tab jump page—essentially a site within a site, complete with a booking tool. Work with our creative team to customize the look and feel of your microsite—and really make an impact!

Contact us to get started on your campaign.