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Expedia, Inc. customers are an active and desirable audience. They have an active lifestyle, are well-educated, and have a high discretionary income. More importantly, we can target your advertising message to our customers in sophisticated ways—by destination, origin, channel, section, and more. By advertising with us, you'll have access to some of the most attractive purchasing audiences of any online travel service.
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For Expedia, Inc., in April 2006 there were 27,319,000 unique visitors, reaching 15.9 percent of the World Wide Web population. You may also view by individual site stats: Expedia.com, Hotels.com, and Hotwire.com.
Expedia, Inc. Demographics
Monthly Unique Visitors: 27,319,000
Women: 51%
Men: 49%
Children: 56%
% with HH Income above $75K: 49%
Taken Personal Domestic Trip in Past Year: 77%
% over 35 years of age: 61.63%
Married: 63%
Online Domestic Travel Spending (Past 6 mths)
Bought Airline Ticket: 43.0%
Made Hotel Reservation: 39.0%
Made Car Rental Purchase: 21.0%
Spent over $500 on Online Travel Products: 41.6%
Source: Media Metrix, 2006
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