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PassportAds: Behavioral Advertising Program



Target Expedia’s Massive Travel
Audience with PassportAds™

At Expedia, we reach over 65% of all online travelers1. PassportAds™ provides access to Expedia’s highly qualified audience and delivers unparalleled reach to in-market travelers across the Internet.


Connecting You with In-Market Travel Shoppers

While contextual placements are effective, they typically provide limited opportunity to stay in contact with your audience throughot their search lifecycle. PassportAds puts you in front of in-market travel prospects, even after they leave Expedia’s properties. This means that you can efficiently target the most highly qualified audience anywhere online.

  • PassportAds anonymously qualifies in-market travelers through "explicit" behaviors (e.g. hotel search behavior) that are most valuable in identifying travel intent.
  • Targets the most qualified audiences with controlled frequency throughout their decision making lifecycle.
  • Provides targeting flexibility to achieve optimal relevance, recency and reach.

1 Geography: US / Time Period: March 2008 / Source: comScore (unique visitors)



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