Hotwire.com Demographics
Monthly Unique Visitors: 3,869,000
Women: 54%
Men: 46%
Children: 54%
% with HH Income above $75K: 48.8%
Taken Personal Domestic Trip in Past Year: 79%
% over 35 years of age: 60%
Married: 63%
 
Online Domestic Travel Spending (Past 6 mths) 
Bought Airline Ticket: 49%
Made Hotel Reservation: 41%
Made Car Rental Purchase: 25%
Spent over $500 on Online Travel Products: 42%

Source: Media Metrix, 2006

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