Hotels.com Demographics
Monthly Unique Visitors: 5,782,000
Women: 52%
Men: 48%
Children: 56%
% with HH Income above $75K: 45.1%
Taken Personal Domestic Trip in Past Year: 71%
% over 35 years of age: 61%
Married: 63%

Online Domestic Travel Spending (Past 6 mths) 
Bought Airline Ticket: 38.6%
Made Hotel Reservation: 44.8%
Made Car Rental Purchase: 22.2%
Spent over $500 on Online Travel Products: 40.7%

Source: Media Metrix, 2006

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