All advertising creative must perform acceptably on Expedia, Inc. sites and adhere to these guidelines. Expedia, Inc. reserves the right to reject or to suspend any creative that is deemed by Expedia, Inc, in its sole discretion, to disrupt site service or performance or is reported to negatively affect user experience.

1.The advertising content must be clearly identifiable as an advertisement.

• The Advertiser must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement unless Advertiser has obtained Expedia's prior approval.
• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialog boxes, error messages, or the like.
• Advertisements cannot resemble Expedia, Inc. sites’ content.
• Advertisements cannot solicit or collect, or appear to solicit or collect, any personally identifiable information from Expedia, Inc. visitors without their knowledge.
• Advertisements associated with politics will not be accepted.
• Advertisements cannot contain graphics that simulate interactivity (i.e. dropdown menus, search boxes etc.) without that functionality actually existing.
• Advertisements cannot mimic news headlines in design, tone, third person sentence structure, or topic.

2. Expedia, in its sole discretion, reserves the right to reject any creative for any reason.

3. Audio Events:

• must be initiated by user click
• must include a clearly labeled button or link to stop audio
• audio clips cannot loop

4. Additional specifications that amend or supersede these general guidelines may apply for individual ad products.

Submissions Deadlines: Client provided ads must be submitted 2 full business days prior to campaign start date.  If the ads are not created by the client, ads must be submitted 7 full business days prior to campaign start date allowing time for design, production and review.  Campaigns involving more complex elements such as Jump Pages, Sponsorships or Emails require creative assets to be submitted 12 to 15 full business prior to campaign start date. To view our Visual Campaign Guidelines, click here.

Expedia has established these submissions deadlines to ensure that sound technical creative are delivered to our users. While Expedia strives to process ad creative as quickly as possible, this lead time provides the opportunity to identify, address and resolve creative issues before implementation. Lead times may be extended if significant or numerous issues must be resolved before implementation.

Creative Refresh: Ads take up to 2 business days to implement changes and Jump Pages take up to 7 business days to implement changes.

Click-through URLs: After clicking on any ad unit, users must be able to return to Expedia, Inc. by clicking on the browser's back button. Any destination URLs that result in a trap door effect (i.e. the user cannot return to Expedia, Inc. by clicking the browser's "Back" button), are not permitted. User clicks cannot launch stand-alone video/audio players or otherwise display content outside the standard browser window. User clicks on ad creative may not result in the launch of multiple browser windows. Ad creative cannot launch windows when served. Ad creative can launch a new browser window upon user click.

IAB (Internet Advertising Bureau) Standards: Expedia specifications for standard and rich media creative comply with the standards established by the Internet Advertising Bureau.

Number of Creative per Placement: Up to ten total creative may be submitted for each targeted placement. 

Advertiser's advertising environment must be appropriate in the context of Expedia, Inc. on which Advertiser's advertising content shall appear. The Advertiser's site must include a privacy policy that is clearly posted.

Expedia must approve all advertising content prior to posting on an Expedia, Inc. site, in Expedia's sole discretion. Once advertising content has been posted on Expedia, Inc., Expedia shall have the right to remove previously approved advertising content from Expedia, Inc. if Expedia later determines that Advertiser's advertising does not meet Expedia, Inc.'s standards.

What is clearly not appropriate:

• A direct business competitor of Expedia, Inc. as deemed by Expedia, Inc.
• Unauthorized or unapproved use of Expedia, Inc’s creative assets (such as, talent, logos, characters, etc.)
• Gun advertisements (firearms, bullets, etc.)
• Pornography advertisements (sex sites)
• Potentially slanderous or libelous content
• Bad language, body parts, proxies for bad language (i.e., X@#%!)

What may be considered inappropriate and will be reviewed on a case-by-case basis:

• Involves an advertiser in a category where Expedia has previously granted exclusive rights to another party
• Unreasonable or highly unlikely product or service claims
• Double entendres
• Tobacco advertisements (cigarettes, cigars, pipes, chewing tobacco, etc)
• Illegal drug advertisements (marijuana, etc.)
• Gambling advertisements (excluding state lotteries, sweepstakes and fantasy leagues)
• Graphic violence
• Liquor Advertisements of any kind (hard, beer, wine) under what may be considered inappropriate and will be reviewed on a case-by-case basis

In addition to Expedia, Inc.'s terms described herein, the terms of the applicable Advertising Agreement, including the Specifications and Submission requirements, apply to each such insertion order.