Expedia.com Demographics
Monthly Unique Visitors: 19,266,000
Women: 49%
Men: 51%
Children: 56%
% with HH Income above $75K: 50.4%
Taken Personal Domestic Trip in Past Year: 77%
% over 35 years of age: 61%
Married: 63%

Online Domestic Travel Spending (Past 6 mths) 
Bought Airline Ticket: 43.0%
Made Hotel Reservation: 39.0%
Made Car Rental Purchase: 21.0%
Spent over $500 on Online Travel Products: 41.6%

Source: Media Metrix, 2006

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