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Audience Profile

Broadcast Your Message on a Global Stage

As the leading online travel provider globally, the Expedia, Inc. audience are highly desirable consumers who are well-educated and have an active lifestyle and high discretionary income. By advertising with Expedia, your message can not only span the globe—it can reach the right consumers at the right time, no matter who or where they are.

Connect With Our Large, Diverse Consumer Base

With the expansiveness of Expedia, Inc.’s audience—which includes more than 86 million unique users on a monthly basis—also comes diversity. Our users are a mix of families, singles, business and leisure travelers spanning a wide range of ages. Through the combination of our global reach, diverse audience, sophisticated targeting capabilities and flexible advertising solutions, we can help you achieve your advertising goals. 

US

DemographicsAll BrandsExpediaHotelsHotwire
Monthly Unique Visitors:28 Million23 Million8 Million5 Million
Percentage Of Women:50544752
Percentage Of Men:50465348
Percentage Of Shoppers With Children:46383431
Percentage With HHI Above $75k:35403537
Percentage Over 35 Years Of Age:61644970
Percentage Married:56575249
Online Domestic Travel Spending
Percentage Who Have Taken Personal Domestic Trip In Past Year:24333237
Percentage Who Bought An Airline Ticket:30455050
Percentage Who Made A Hotel Reservation:37565753
Percantage Who Made A Car Rental Purchase:23402840
Percentage Who Spent Over $500 On Online Travel Products:23393244

North America Data Source: ComScore January 2010

EMEA Data Source: ComScore July 2009

Learn how you can market your business to the millions of travelers who use Expedia's systems across the world. Contact us today to get started!