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Audience Profile

Broadcast Your Message on a Global Stage

As the leading online travel provider globally, the Expedia, Inc. audience are highly desirable consumers who are well-educated and have an active lifestyle and high discretionary income. By advertising with Expedia, your message can not only span the globe—it can reach the right consumers at the right time, no matter who or where they are.

Connect With Our Large, Diverse Consumer Base

With the expansiveness of Expedia, Inc.’s audience—which includes over 64 million unique users on a monthly basis—also comes diversity. Our users are a mix of families, singles, business and leisure travelers spanning a wide range of ages. Through the combination of our global reach, diverse audience, sophisticated targeting capabilities and flexible advertising solutions, we can help you achieve your advertising goals. 


DemographicsExpedia, Inc.ExpediaHotelsHotwireTravelocity
Monthly Unique Visitors:17.8 Million13.4 Million5.4Million3.2 Million5.4 Million
Percentage Of Women:5758555955
Percentage Of Men:4342454145
Percentage With HHI $75K+:5657575560
Percentage 25 - 54 Years Of Age:6262656459

North America Data Source: comScore March 2014

EMEA & APAC Data Source: comScore March 2014

Learn how you can market your business to the millions of travelers who use Expedia's systems across the world. Contact us today to get started!