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Case Studies

 

We’re dedicated to driving results. Whether your goal is attracting travelers to your destination, increasing brand awareness and traffic, strengthening sales or getting the word out about a special promotion, we can help. Learn about how other advertisers gave their bottom line a boost by advertising with us.

 

TravelAds Case Study Library

Check out our case study library and see what some of our satisfied TravelAds customers have to say about their experiences using the pay-per-click program.

Major Hotel Chain Billboard Study

With a campaign built on StorePoint Display Ads, this major hotel chain, experienced significant lifts in site visits and hotel searches on their website illustrating the benefits of the Billboard Effect.

New Orleans Brand Survey

Faced with declining tourism after the tragedies of Hurricane Katrina and the Gulf of Mexico oil spill, New Orleans CVB reversed the downward trend through a multi-product campaign that successfully increased brand awareness and travelers’ intent to visit.

Tourism Ireland

Leveraging online and offline channels while creating a presence across eight different points of sale, Expedia Media Solutions helped Tourism Ireland gain incremental bookings while increasing flights by +39% and room nights booked +14%.

Tourism Tasmania

Leveraging StorePointAds, Tourism Tasmania saw a 27% increase in air tickets and a 20% increase in room nights sold during their campaign.

Colorado Tourism

Over 15 thousand Expedia shoppers visited Colorado Tourism's custom landing page during their spring campaign, and the destination experienced a 10% lift in share shift and a 39% share shift in nights booked against a competitive destination set.

Tropical Destination CVB

A tropical destination CVB used Expedia Media Solutions as a channel to complement an entire integrated marketing campaign and increased tickets booked an average of 40.5% in targeted markets.

International Car Rental Company

During a campaign to increase minivan rentals, this car rental company experienced a 143% increase in rental days and a 157% increase in booking revenue using StorepointAds.

Norwegian Cruise Line

This cruise line experienced a 19% lift in cabins booked per day and a 28% increase in gross bookings per day that their Storepoint Expandable ad units were live.

International Hotel Chain

With StorePointAds, this international hotel chain experienced a 191% lift in conversions as a result of a 30-day advertising campaign.

International Hotel Chain 2

See how a national hotel chain upped their room reservations and made a 12x return on ad-spend in bookings on their site alone using StorePointAds.

TravelAds

Discover how TravelAds helped hotels achieve a 40% lift in transactions and 52% lift in market share within the first week of participating in the pay-per-click program.

Springhill Suites

See how a national hotel chain drove sales and generated awareness with StorePoint Expandables, garnering a 13.7% increase in room nights booked per day compared to the campaign pre-period.

Lufthansa

By retargeting consumers based on origination and destination, this airline drove sales using Expedia Media Solutions’ PassportAds.

International Air Carrier

Expedia Media Solutions’ PassportAds boosted this international air carrier’s sales, resulting in a 600% return on ad spend (ROAS).

San Diego CVB

With StorePoint Expandables, San Diego CVB successfully increased hotel room bookings on select days, increasing their room night share on campaign Wednesdays +35% compared to the competitive set and +18% compared to the California market.

Financial Institution

This financial services company’s transactions increased 27% in market share through the successful execution of a nontraditional integrated ad solution - including a homepage branded skin, customized landing page, and co-branded ad units - on Hotels.com.

Cornell Billboard Effect Study

Learn how online exposure positively impacts direct traffic, sales and brand awareness through the Billboard Effect.

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