TravelAds Case Study

Details:

• Objective: Target in-market hotel consumers through sponsored listings within the search results on Expedia and Hotels.com
• Budget: Only pay when someone clicks on the sponsored listing
• Timing: June to July 2011

Results*:

• On average, hotels receive a 21% lift in transactions within the first week of participation.*
• Attributable conversions from sponsored listings with TravelAds drive an overall 1,120% return on advertising spend.**

California & Hawaii

18,614

22,203

19%

1,173%

West

8,740

10,495

20%

1,463%

North Central

7,450

9,728

31%

1,097%

South Central

6,048

7,708

27%

897%

North East

13,566

15,701

16%

1,220%

South East

18,485

23,227

26%

710%

Mid Atlantic

8,401

11,222

34%

907%

Nevada - Vegas

9,028

9,836

9%

1,016%

Europe/Middle East/Africa

7,044

8,146

16%

844%

Canada

5,301

7,049

33%

1,355%

Central & South America

13,479

15,354

14%

3,273%

Asia Pacific

594

698

18%

1,535%

Total

116,750

141,367

21%

1,120%