Details:
Objective: Drive sales and generate awareness using the StorePoint Expandable
Offer: Stay two nights, get the third night free
Timing: October 1, 2009 – November 22, 2009
Featured Sites: Expedia
Product: StorepointAds
Results*:
- 3.41% interaction rate with expandable ad; surpassing the benchmark rate of 1.77%
- Immediate jump in room nights booked at start of the campaign and was the highest booking
period of the year for Springhill Suites
- Springhill Suites experienced a 13.7% increase in room nights booked per day compared to
campaign pre-period
- Springhill Suites experienced a 10.4% increase in room night share per day compared to the
campaign pre-period