Details:
Objective: Drive bookings in San Diego
Offer: 24 hour sale, hotels up to 50% off
Timing: Select Wednesdays (June 10, September 23, and October 14, 2009)
Target Audience: Top strategic origination markets for destination
Featured Sites: Expedia
Product: StorepointAds
Results*:
San Diego experienced a significant lift in room nights booked, gross bookings and room night share
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+159%, +100%, +146% lift in room nights booked on day of the campaigns
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San Diego room night share on Wednesdays increased +35% to competitive set and +18% to the
California market
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During campaign Wednesdays, San Diego’s average daily rate was +26% higher than the competitive
set and +2% higher than the California market