Details:
Offer: Stay and Save
Timing: November 2010 to January 2011
Partner Investment: $30,000
Featured Sites: Hotels.com Denmark, Sweden, Finland, Norway
Results*:
Hotels.com Norway:
- Room night sales during the campaign
grew 64.2% year-over-year, Gross
Bookings were up 49.1% year-over-year
- Gross Booking share was up 4.6% compared to before the campaign
- Room night share was up 20.6% year-over-year
Hotels.com Sweden:
- Room night sales during the campaign grew 92.5% year-over-year, Gross Bookings
were up 79.4% year-over-year
- Gross Booking share was up 23.4% compared to before the campaign
- Room night share was up 32.4% year-over-year
Hotels.com Denmark:
- Room night sales during the campaign grew 50.9% year-over-year, Gross Bookings
were up 31.2% year-over-year
- ross Booking share was up 22.1% compared to before the campaign
- Room night share was up 10.0% year-over-year
Hotels.com Finland:
- Room night sales during the campaign grew 145.3% year-over-year, Gross Bookings
were up 138.5% year-over-year
- Gross Booking share was up 8.4% compared to before the campaign
- Room night share was up 31.2% year-over-year