Norwegian Cruise Line

Details:

Objective: Create awareness around NCL’s
newest ship launch, the Norwegian EPIC

Messaging: New vessel launch and branding

Timing: December 2009 – January 2010

Target Audience: Leisure travelers

Featured Sites: Expedia

Product: StorePointAds with StorePoint
Expandable creative units

Results¹:

• The eye catching and content-rich StorePoint Expandable ad unit had an extremely high interaction rate of 4.11% (average is 1.77%) indicating consumer interest in the new ship
• Campaign had an overall click through rate
  of 0.92% which is 9x greater than the travel
  industry benchmark
• The high interaction with the StorePoint
  Expandable and high CTR on the other site placements demonstrate NCL’s ability to
  create awareness of its new ship
• There was a 19% lift in cabins booked per day
  and a 28% increase in gross bookings per day
  on days with active StorePoint Expandable
  creative units

¹Source: Expedia Internal Data