Details:
Objective: Increase minivan rentals during
campaign and post-campaign period
Messaging: Sale rates on minivan rentals
Timing: Q1 2010
Featured Sites: Expedia
Product: StorepointAds
Results*:
Campaign period metrics increased significantly
from pre-campaign levels.
- International Car Rental Company experienced
a 143% increase in rental days and a 21%
increase in market share of rental days
- There was a 157% increase in booking revenue
and a 38% increase in booking share
- International Car Rental Company experienced
14x growth and grew in market share from 3% to
34% in comparison to the same period in 2009
Download the International Car Rental Company Case Study
Download the A4 version
*Source: Expedia Internal Data