Details:
Objective: Demonstrate the Billboard Effect by measuring increased traffic and bookings on
partner site
Offer: Summer Sale Save up to 50% off stays
Timing: July 1-31, 2009
Target Audience: Leisure travelers
Featured Sites: Expedia
Product: StorepointAds
Results*:
Expedia partnered with Compete research to find:
- 12.8% of Ecom shoppers exposed to hotel partner’s ad, visited the partner site directly after exposure (84% greater than those not exposed), demonstrating the billboard effect
- 12% of those who visited the hotel partner site after seeing an ad booked on the partner’s site
- The hotel partners experienced a 191% lift in conversions from consumers who saw their ad on Expedia
- 30% increase in share of visitors
- 7.9% made branded search after seeing ad (+116% greater than those not exposed)
Download the Global Hotel Chain Case Study Download the A4 version*Source: Compete research 2009