Details:
Objective: Increase Financial Services Company card usage on Hotels.com and promote 5% cash back
offer to users
Offer: Use your credit card on Hotels.com and get $40 off your next Hotels.com booking
Timing: July 2009
Featured Sites: Hotels.com
Product: StorepointAds
Custom Solutions:
- Successfully executed nontraditional integrated ad solutions such as home page branded-skin,
landing page, and co-branded ad units to extend reach
- Created a specialized bounce back voucher program for Financial Services Company users only
Results*:
- Financial Services Company transactions increased 27% in market share during the month of July,
while other credit card companies lost share
- Partner renewed at twice their previous budget due to the outstanding campaign results