Details:
Objective: To increase bookings and measure the Billboard Effect including partner visitation, partner site searches, and partner brand searches
Campaign Timing: July 12 - September 30, 2010
Analysis Timing: Campaign period + 1 week
Product: StorePoint Display
Featured Sites: Expedia
Results*:
- 1 in 5 exposed consumers visited the Choice Hotels International site, a +70% lift over the control group
- Consumers exposed to Choice Hotels International site display campaign made hotel searches on hotel partner’s sites at a rate +147% greater than the control
- Search for a Choice Hotels International specific brand more than doubled as a result of the display
campaign on Expedia (+104% lift)